{"id":1580,"date":"2021-06-18T06:58:25","date_gmt":"2021-06-18T06:58:25","guid":{"rendered":"https:\/\/blog.influenxio.com\/ja-JP\/?p=1580"},"modified":"2021-06-18T09:03:26","modified_gmt":"2021-06-18T09:03:26","slug":"difference-of-customer-activities-between-online-and-instore-shopping","status":"publish","type":"post","link":"https:\/\/blog.influenxio.com\/ja-JP\/difference-of-customer-activities-between-online-and-instore-shopping\/","title":{"rendered":"\u30b3\u30ed\u30ca\u3067\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u3092\u59cb\u3081\u305f\u306a\u3089\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30ea\u30a2\u30eb\u306e\u8cfc\u8cb7\u884c\u52d5\u306e\u9055\u3044\u300d"},"content":{"rendered":"\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">\u65b0\u578b\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u306e\u6d41\u884c\u304c\u59cb\u307e\u3063\u3066\u304b\u3089\u3001\u4eca\u307e\u3067\u5b9f\u5e97\u8217\u3060\u3051\u3060\u3063\u305f\u304c\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u3092\u59cb\u3081\u305f\u3068\u3044\u3046\u4f01\u696d\u69d8\u304c\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u307e\u305f\u306f\u3001\u4eca\u307e\u3067\u4ee5\u4e0a\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u306b\u8ef8\u8db3\u3092\u79fb\u3057\u305f\u3044\u3068\u3044\u3046\u4f01\u696d\u69d8\u3082\u3044\u3089\u3063\u3057\u3083\u308b\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u305d\u3093\u306a\u4f01\u696d\u69d8\u306b\u5411\u3051\u3066\u3001\u5b9f\u5e97\u8217\u3067\u8cb7\u3046\u6642\u3068WEB\u3067\u8cb7\u3046\u6642\u3067\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u306b\u3069\u306e\u3088\u3046\u306a\u9055\u3044\u304c\u3042\u308b\u306e\u304b\u3092\u30c7\u30fc\u30bf\u3067\u3054\u8aac\u660e\u3057\u307e\u3059\u3002\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30ea\u30a2\u30eb\u306e\u8cfc\u8cb7\u884c\u52d5\u306e\u9055\u3044\u300d\u3092\u7406\u89e3\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u3092\u6210\u529f\u3055\u305b\u307e\u3057\u3087\u3046\uff01<\/p>\n\n\n\n<p style=\"font-size:17px\">\u203b\u30c7\u30fc\u30bf\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/www.bazaarvoice.com\/resources\/digital-window-shopping-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bazaarvoice<\/a>\uff08\u8abf\u67fb\u5bfe\u8c61\u306f\u5404\u56fd\u306e\u6d88\u8cbb\u80059,000\u4eba\u4ee5\u4e0a\uff09<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a05f1f385389\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a05f1f385389\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.influenxio.com\/ja-JP\/difference-of-customer-activities-between-online-and-instore-shopping\/#%EF%BC%9C%E7%9B%AE%E6%AC%A1%EF%BC%9E\" >\uff1c\u76ee\u6b21\uff1e<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.influenxio.com\/ja-JP\/difference-of-customer-activities-between-online-and-instore-shopping\/#1_%E6%96%B0%E3%81%97%E3%81%84%E5%95%86%E5%93%81%E3%81%8C%E3%82%88%E3%82%8A%E8%A6%8B%E3%81%A4%E3%81%91%E3%82%89%E3%82%8C%E3%82%84%E3%81%99%E3%81%84%E3%81%AE%E3%81%AF%E3%80%8C%E3%82%AA%E3%83%B3%E3%83%A9%E3%82%A4%E3%83%B3%E3%80%8D\" >1. \u65b0\u3057\u3044\u5546\u54c1\u304c\u3088\u308a\u898b\u3064\u3051\u3089\u308c\u3084\u3059\u3044\u306e\u306f\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u300d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.influenxio.com\/ja-JP\/difference-of-customer-activities-between-online-and-instore-shopping\/#2_%E8%A1%9D%E5%8B%95%E8%B2%B7%E3%81%84%E3%81%97%E3%82%84%E3%81%99%E3%81%84%E3%81%AE%E3%81%AF%E3%80%8C%E3%83%AA%E3%82%A2%E3%83%AB%E3%80%8D\" >2. \u885d\u52d5\u8cb7\u3044\u3057\u3084\u3059\u3044\u306e\u306f\u300c\u30ea\u30a2\u30eb\u300d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.influenxio.com\/ja-JP\/difference-of-customer-activities-between-online-and-instore-shopping\/#3_%E3%82%AA%E3%83%B3%E3%83%A9%E3%82%A4%E3%83%B3%E3%81%A8%E3%83%AA%E3%82%A2%E3%83%AB%E3%81%AE%E8%B3%BC%E8%B2%B7%E8%A1%8C%E5%8B%95%E3%81%AE%E9%81%95%E3%81%84\" >3. \u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30ea\u30a2\u30eb\u306e\u8cfc\u8cb7\u884c\u52d5\u306e\u9055\u3044<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.influenxio.com\/ja-JP\/difference-of-customer-activities-between-online-and-instore-shopping\/#4_%E3%80%8C%E5%95%86%E5%93%81%E3%83%AC%E3%83%93%E3%83%A5%E3%83%BC%E3%80%8D%E3%81%8C%E3%82%AA%E3%83%B3%E3%83%A9%E3%82%A4%E3%83%B3%E3%81%A7%E3%81%AE%E5%95%86%E5%93%81%E7%99%BA%E8%A6%8B%E3%81%8B%E3%82%89%E8%B3%BC%E5%85%A5%E3%81%AB%E3%81%A4%E3%81%AA%E3%81%92%E3%82%8B%E3%82%AB%E3%82%AE\" >4. \u300c\u5546\u54c1\u30ec\u30d3\u30e5\u30fc\u300d\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u5546\u54c1\u767a\u898b\u304b\u3089\u8cfc\u5165\u306b\u3064\u306a\u3052\u308b\u30ab\u30ae<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.influenxio.com\/ja-JP\/difference-of-customer-activities-between-online-and-instore-shopping\/#5_%E5%95%86%E5%93%81%E3%83%AC%E3%83%93%E3%83%A5%E3%83%BC%EF%BC%88UGC%EF%BC%89%E3%82%92%E5%A2%97%E3%82%84%E3%81%99%E3%81%AB%E3%81%AF\" >5. \u5546\u54c1\u30ec\u30d3\u30e5\u30fc\uff08UGC\uff09\u3092\u5897\u3084\u3059\u306b\u306f<\/a><\/li><\/ul><\/nav><\/div>\n<h4 class=\"has-medium-font-size wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EF%BC%9C%E7%9B%AE%E6%AC%A1%EF%BC%9E\"><\/span>\uff1c\u76ee\u6b21\uff1e<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ol class=\"has-background wp-block-list\" style=\"background-color:#f4f6f8\"><li><a href=\"#part1\">\u65b0\u3057\u3044\u5546\u54c1\u304c\u3088\u308a\u898b\u3064\u3051\u3089\u308c\u3084\u3059\u3044\u306e\u306f\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u300d<\/a><\/li><li><a href=\"#part2\">\u885d\u52d5\u8cb7\u3044\u3057\u3084\u3059\u3044\u306e\u306f\u300c\u30ea\u30a2\u30eb\u300d<\/a><\/li><li><a href=\"#part3\">\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30ea\u30a2\u30eb\u306e\u8cfc\u8cb7\u884c\u52d5\u306e\u9055\u3044<\/a><\/li><li><a href=\"#part4\">\u300c\u5546\u54c1\u30ec\u30d3\u30e5\u30fc\u300d\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u5546\u54c1\u767a\u898b\u304b\u3089\u8cfc\u5165\u306b\u3064\u306a\u3052\u308b\u30ab\u30ae<\/a><\/li><li><a href=\"#part5\">\u5546\u54c1\u30ec\u30d3\u30e5\u30fc\uff08UGC\uff09\u3092\u5897\u3084\u3059\u306b\u306f<\/a><\/li><\/ol>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"part1\"><span class=\"ez-toc-section\" id=\"1_%E6%96%B0%E3%81%97%E3%81%84%E5%95%86%E5%93%81%E3%81%8C%E3%82%88%E3%82%8A%E8%A6%8B%E3%81%A4%E3%81%91%E3%82%89%E3%82%8C%E3%82%84%E3%81%99%E3%81%84%E3%81%AE%E3%81%AF%E3%80%8C%E3%82%AA%E3%83%B3%E3%83%A9%E3%82%A4%E3%83%B3%E3%80%8D\"><\/span>1. \u65b0\u3057\u3044\u5546\u54c1\u304c\u3088\u308a\u898b\u3064\u3051\u3089\u308c\u3084\u3059\u3044\u306e\u306f\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u300d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.influenxio.com\/ja-JP\/wp-content\/uploads\/2021\/06\/%E3%82%AA%E3%83%B3%E3%83%A9%E3%82%A4%E3%83%B3%E3%81%A8%E3%83%AA%E3%82%A2%E3%83%AB%E3%81%AE%E8%B3%BC%E8%B2%B7%E8%A1%8C%E5%8B%95%E3%81%AE%E9%81%95%E3%81%841.jpg?resize=768%2C552&#038;ssl=1\" alt=\"\" class=\"wp-image-1582\" width=\"768\" height=\"552\" srcset=\"https:\/\/i0.wp.com\/blog.influenxio.com\/ja-JP\/wp-content\/uploads\/2021\/06\/%E3%82%AA%E3%83%B3%E3%83%A9%E3%82%A4%E3%83%B3%E3%81%A8%E3%83%AA%E3%82%A2%E3%83%AB%E3%81%AE%E8%B3%BC%E8%B2%B7%E8%A1%8C%E5%8B%95%E3%81%AE%E9%81%95%E3%81%841.jpg?resize=1024%2C736&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.influenxio.com\/ja-JP\/wp-content\/uploads\/2021\/06\/%E3%82%AA%E3%83%B3%E3%83%A9%E3%82%A4%E3%83%B3%E3%81%A8%E3%83%AA%E3%82%A2%E3%83%AB%E3%81%AE%E8%B3%BC%E8%B2%B7%E8%A1%8C%E5%8B%95%E3%81%AE%E9%81%95%E3%81%841.jpg?resize=300%2C216&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.influenxio.com\/ja-JP\/wp-content\/uploads\/2021\/06\/%E3%82%AA%E3%83%B3%E3%83%A9%E3%82%A4%E3%83%B3%E3%81%A8%E3%83%AA%E3%82%A2%E3%83%AB%E3%81%AE%E8%B3%BC%E8%B2%B7%E8%A1%8C%E5%8B%95%E3%81%AE%E9%81%95%E3%81%841.jpg?resize=768%2C552&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.influenxio.com\/ja-JP\/wp-content\/uploads\/2021\/06\/%E3%82%AA%E3%83%B3%E3%83%A9%E3%82%A4%E3%83%B3%E3%81%A8%E3%83%AA%E3%82%A2%E3%83%AB%E3%81%AE%E8%B3%BC%E8%B2%B7%E8%A1%8C%E5%8B%95%E3%81%AE%E9%81%95%E3%81%841.jpg?w=1234&amp;ssl=1 1234w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong><span style=\"color:#f75840\" class=\"has-inline-color\">64%\u306e\u4eba\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u65b9\u304c\u65b0\u3057\u3044\u5546\u54c1\u3092\u898b\u3064\u3051\u3084\u3059\u3044\u3068\u56de\u7b54<\/span><\/strong>\u3057\u3066\u304a\u308a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u8cb7\u3044\u7269\u3059\u308b\u6642\u3001\u6d88\u8cbb\u8005\u306f\u7a4d\u6975\u7684\u306b\u65b0\u3057\u3044\u5546\u54c1\u3092\u767a\u898b\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u307e\u305f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u65b9\u304c\u65b0\u3057\u3044\u5546\u54c1\u3092\u898b\u3064\u3051\u3084\u3059\u3044\u3068\u611f\u3058\u308b\u7406\u7531\u306b\u3064\u3044\u3066\u306f\u3001\u300c\u4fbf\u5229\u3060\u304b\u3089\uff0855%\uff09\u300d\u300c\u54c1\u305e\u308d\u3048\u304c\u8c4a\u5bcc\u3060\u304b\u3089\uff0846%\uff09\u300d\u300c\u30ec\u30d3\u30e5\u30fc\u304c\u691c\u7d22\u3067\u304d\u308b\u304b\u3089\uff0845%\uff09\u300d\u3068\u3044\u3046\u7d50\u679c\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"part2\"><span class=\"ez-toc-section\" id=\"2_%E8%A1%9D%E5%8B%95%E8%B2%B7%E3%81%84%E3%81%97%E3%82%84%E3%81%99%E3%81%84%E3%81%AE%E3%81%AF%E3%80%8C%E3%83%AA%E3%82%A2%E3%83%AB%E3%80%8D\"><\/span>2. \u885d\u52d5\u8cb7\u3044\u3057\u3084\u3059\u3044\u306e\u306f\u300c\u30ea\u30a2\u30eb\u300d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.influenxio.com\/ja-JP\/wp-content\/uploads\/2021\/06\/%E3%82%AA%E3%83%B3%E3%83%A9%E3%82%A4%E3%83%B3%E3%81%A8%E3%83%AA%E3%82%A2%E3%83%AB%E3%81%AE%E8%B3%BC%E8%B2%B7%E8%A1%8C%E5%8B%95%E3%81%AE%E9%81%95%E3%81%842.jpg?resize=768%2C556&#038;ssl=1\" alt=\"\" class=\"wp-image-1583\" width=\"768\" height=\"556\" srcset=\"https:\/\/i0.wp.com\/blog.influenxio.com\/ja-JP\/wp-content\/uploads\/2021\/06\/%E3%82%AA%E3%83%B3%E3%83%A9%E3%82%A4%E3%83%B3%E3%81%A8%E3%83%AA%E3%82%A2%E3%83%AB%E3%81%AE%E8%B3%BC%E8%B2%B7%E8%A1%8C%E5%8B%95%E3%81%AE%E9%81%95%E3%81%842.jpg?resize=1024%2C741&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.influenxio.com\/ja-JP\/wp-content\/uploads\/2021\/06\/%E3%82%AA%E3%83%B3%E3%83%A9%E3%82%A4%E3%83%B3%E3%81%A8%E3%83%AA%E3%82%A2%E3%83%AB%E3%81%AE%E8%B3%BC%E8%B2%B7%E8%A1%8C%E5%8B%95%E3%81%AE%E9%81%95%E3%81%842.jpg?resize=300%2C217&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.influenxio.com\/ja-JP\/wp-content\/uploads\/2021\/06\/%E3%82%AA%E3%83%B3%E3%83%A9%E3%82%A4%E3%83%B3%E3%81%A8%E3%83%AA%E3%82%A2%E3%83%AB%E3%81%AE%E8%B3%BC%E8%B2%B7%E8%A1%8C%E5%8B%95%E3%81%AE%E9%81%95%E3%81%842.jpg?resize=768%2C555&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.influenxio.com\/ja-JP\/wp-content\/uploads\/2021\/06\/%E3%82%AA%E3%83%B3%E3%83%A9%E3%82%A4%E3%83%B3%E3%81%A8%E3%83%AA%E3%82%A2%E3%83%AB%E3%81%AE%E8%B3%BC%E8%B2%B7%E8%A1%8C%E5%8B%95%E3%81%AE%E9%81%95%E3%81%842.jpg?w=1254&amp;ssl=1 1254w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-medium-font-size\">\u5b9f\u5e97\u8217\u3067\u8cb7\u3046\u3064\u3082\u308a\u306e\u306a\u304b\u3063\u305f\u7269\u3092\u8cb7\u3046\u3053\u3068\u304c\u3042\u308b\u3068\u56de\u7b54\u3057\u305f\u4eba\u306f67%\u306a\u306e\u306b\u5bfe\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306f53%\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u5b9f\u5e97\u8217\u306e\u65b9\u304c\u885d\u52d5\u8cb7\u3044\u3057\u3084\u3059\u3044\u3068\u3044\u3046\u7d50\u679c\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u304a\u305d\u3089\u304f\u5b9f\u5e97\u8217\u3067\u306f\u5546\u54c1\u3092\u76f4\u63a5\u898b\u305f\u308a\u89e6\u3063\u305f\u308a\u3067\u304d\u308b\u3053\u3068\u3067\u3001\u305f\u307e\u305f\u307e\u898b\u304b\u3051\u305f\u5546\u54c1\u3067\u3082\u3001\u54c1\u8cea\u306b\u78ba\u4fe1\u304c\u6301\u3066\u3084\u3059\u3044\u3068\u3044\u3046\u3053\u3068\u304c\u539f\u56e0\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"part3\"><span class=\"ez-toc-section\" id=\"3_%E3%82%AA%E3%83%B3%E3%83%A9%E3%82%A4%E3%83%B3%E3%81%A8%E3%83%AA%E3%82%A2%E3%83%AB%E3%81%AE%E8%B3%BC%E8%B2%B7%E8%A1%8C%E5%8B%95%E3%81%AE%E9%81%95%E3%81%84\"><\/span>3. \u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30ea\u30a2\u30eb\u306e\u8cfc\u8cb7\u884c\u52d5\u306e\u9055\u3044<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">1\u30682\u306e\u8abf\u67fb\u7d50\u679c\u304b\u3089\u308f\u304b\u308b\u306e\u304c\u3001<strong><span style=\"color:#f75840\" class=\"has-inline-color\">\u6d88\u8cbb\u8005\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306f\u5546\u54c1\u3092\u3088\u304f\u30ea\u30b5\u30fc\u30c1\u3057\u3001\u591a\u6570\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u6bd4\u8f03\u3057\u306a\u304c\u3089\u8cb7\u3044\u7269\u3059\u308b<\/span><\/strong>\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u4e00\u65b9\u3067\u3001\u30ea\u30a2\u30eb\u306a\u5e97\u8217\u3067\u306f\u7269\u7406\u7684\u306b\u6d88\u8cbb\u8005\u306b\u898b\u3064\u3051\u3066\u3082\u3089\u3048\u308b\u78ba\u7387\u306f\u4e0b\u304c\u308b\u3082\u306e\u306e\u3001\u5546\u54c1\u306e\u6bd4\u8f03\u5bfe\u8c61\u304c\u5c11\u306a\u3044\u4e0a\u3001\u5546\u54c1\u3092\u76f4\u63a5\u624b\u306b\u53d6\u3063\u3066\u3082\u3089\u3048\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u8cfc\u8cb7\u306e\u610f\u601d\u6c7a\u5b9a\u304c\u901f\u304f\u3001\u3082\u3068\u3082\u3068\u8cb7\u3046\u3064\u3082\u308a\u3067\u306f\u306a\u304b\u3063\u305f\u7269\u307e\u3067\u8cb7\u3063\u3066\u3057\u307e\u3046\u4eba\u304c\u591a\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u3067\u306f\u3001\u305d\u306e\u3088\u3046\u306a\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u74b0\u5883\u306b\u304a\u3044\u3066\u3001\u591a\u6570\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u4e2d\u304b\u3089\u81ea\u793e\u306e\u88fd\u54c1\u3092\u9078\u3093\u3067\u3082\u3089\u3046\u306b\u306f\u3001\u3069\u3046\u3059\u308c\u3070\u826f\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"part4\"><span class=\"ez-toc-section\" id=\"4_%E3%80%8C%E5%95%86%E5%93%81%E3%83%AC%E3%83%93%E3%83%A5%E3%83%BC%E3%80%8D%E3%81%8C%E3%82%AA%E3%83%B3%E3%83%A9%E3%82%A4%E3%83%B3%E3%81%A7%E3%81%AE%E5%95%86%E5%93%81%E7%99%BA%E8%A6%8B%E3%81%8B%E3%82%89%E8%B3%BC%E5%85%A5%E3%81%AB%E3%81%A4%E3%81%AA%E3%81%92%E3%82%8B%E3%82%AB%E3%82%AE\"><\/span>4. \u300c\u5546\u54c1\u30ec\u30d3\u30e5\u30fc\u300d\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u5546\u54c1\u767a\u898b\u304b\u3089\u8cfc\u5165\u306b\u3064\u306a\u3052\u308b\u30ab\u30ae<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">\u8abf\u67fb\u7d50\u679c\u306b\u3088\u308b\u3068\u3001\u5546\u54c1\u30ec\u30d3\u30e5\u30fc\uff0853%\uff09\u304c\u6d88\u8cbb\u8005\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u4e0a\u3067\u6700\u3082\u95b2\u89a7\u3057\u305f\u3044\u60c5\u5831\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u307e\u305f\u300176%\u306e\u4eba\u304c\u65b0\u5546\u54c1\u3092\u30a6\u30a7\u30d6\u4e0a\u3067\u898b\u3064\u3051\u305f\u6642\u306f\u3001\u4ed6\u306e\u6d88\u8cbb\u8005\u304b\u3089\u306e\u30ec\u30d3\u30e5\u30fc\u3084\u8a55\u4fa1\u3092\u78ba\u8a8d\u3059\u308b\u3068\u7b54\u3048\u3066\u304a\u308a\u300171%\u306e\u4eba\u304c\u30ec\u30d3\u30e5\u30fc\u3068\u8a55\u4fa1\u3092\u6839\u62e0\u306b\u305d\u306e\u5546\u54c1\u306e\u54c1\u8cea\u3092\u5224\u65ad\u3059\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u3055\u3089\u306b\u3001\u5546\u54c1\u306b\u95a2\u3059\u308b\u753b\u50cf\u3084\u52d5\u753b\u306b\u3064\u3044\u3066\u3082\u300175%\u306e\u4eba\u304c\u4f01\u696d\u304c\u64ae\u5f71\u3057\u305f\u3082\u306e\u3088\u308a\u3082\u3001\u4ed6\u306e\u6d88\u8cbb\u8005\u304c\u64ae\u5f71\u3057\u305f\u753b\u50cf\u3084\u52d5\u753b\u3092\u95b2\u89a7\u3057\u305f\u3044\u3068\u7b54\u3048\u3066\u304a\u308a\u3001\u6d88\u8cbb\u8005\u81ea\u8eab\u304c\u4f5c\u6210\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\uff08User-generated content\u3001UGC\uff09\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306b\u304a\u3051\u308b\u91cd\u8981\u6027\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u3001<strong><span style=\"color:#f75840\" class=\"has-inline-color\">\u4ed6\u306e\u6d88\u8cbb\u8005\u304b\u3089\u767a\u4fe1\u3055\u308c\u305f\u60c5\u5831\u3092\u898b\u308b\u3053\u3068\u304c\u3001\u30cd\u30c3\u30c8\u4e0a\u3067\u5546\u54c1\u3092\u898b\u3064\u3051\u305f\u5f8c\u3001\u5b9f\u5e97\u8217\u3067\u306f\u5b9f\u969b\u306b\u5546\u54c1\u3092\u624b\u306b\u53d6\u3063\u3066\u54c1\u8cea\u3092\u78ba\u304b\u3081\u308b\u30b9\u30c6\u30c3\u30d7\u306e\u4ee3\u308f\u308a\u3068\u306a\u3063\u3066\u3044\u308b<\/span><\/strong>\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"part5\"><span class=\"ez-toc-section\" id=\"5_%E5%95%86%E5%93%81%E3%83%AC%E3%83%93%E3%83%A5%E3%83%BC%EF%BC%88UGC%EF%BC%89%E3%82%92%E5%A2%97%E3%82%84%E3%81%99%E3%81%AB%E3%81%AF\"><\/span>5. \u5546\u54c1\u30ec\u30d3\u30e5\u30fc\uff08UGC\uff09\u3092\u5897\u3084\u3059\u306b\u306f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">\u3067\u306f\u3001\u5546\u54c1\u30ec\u30d3\u30e5\u30fc\u3092\u5897\u3084\u3059\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u4e0b\u8a18\u306b\u3044\u304f\u3064\u304b\u306e\u30d2\u30f3\u30c8\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">1. \u8cfc\u5165\u8005\u306b\u5bfe\u3057\u3001\u30ec\u30d3\u30e5\u30fc\u306e\u6295\u7a3f\u3067\u30d7\u30ec\u30bc\u30f3\u30c8\u7b49\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u884c\u3044\u3001\u30ec\u30d3\u30e5\u30fc\u6295\u7a3f\u3092\u4fc3\u3059\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">2. \u30ec\u30d3\u30e5\u30fc\u6295\u7a3f\u3092\u6761\u4ef6\u3068\u3057\u305f\u30e2\u30cb\u30bf\u30fc\u53c2\u52a0\u8005\u3092\u52df\u96c6\u3059\u308b\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">3. <a href=\"https:\/\/blog.influenxio.com\/ja-JP\/micro-influencer\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u30de\u30a4\u30af\u30ed\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc<\/a>\uff08SNS\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u304c1,000\u304b\u3089\u6570\u4e07\u7a0b\u5ea6\u306e\u5c0f\u898f\u6a21\u306a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\uff09\u306b\u4f9d\u983c\u3057\u3001\u5546\u54c1\u30ec\u30d3\u30e5\u30fc\u3092SNS\u4e0a\u306b\u6295\u7a3f\u3057\u3066\u3082\u3089\u3046\u3002<\/p>\n\n\n\n<p 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