{"id":345,"date":"2021-02-02T13:21:23","date_gmt":"2021-02-02T13:21:23","guid":{"rendered":"https:\/\/blog.influenxio.com\/ja-JP\/?p=345"},"modified":"2021-02-17T03:27:58","modified_gmt":"2021-02-17T03:27:58","slug":"kol-koc","status":"publish","type":"post","link":"https:\/\/blog.influenxio.com\/ja-JP\/kol-koc\/","title":{"rendered":"KOL\u3001KOC\u3068\u306f\uff1f\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u3069\u3046\u9055\u3046\u306e\uff1f"},"content":{"rendered":"\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u9023\u3059\u308b\u7528\u8a9e\u3001\u6ca2\u5c71\u3042\u308a\u3059\u304e\u3066\u308f\u304b\u3089\u306a\u3044\u2026\u2026\u3068\u3044\u3046\u65b9\u306e\u305f\u3081\u306b\u3001\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u300cKOL\u300d\u3001\u300cKOC\u300d\u3068\u3044\u3046\u8868\u73fe\u306e\u610f\u5473\u3092\u89e3\u8aac\u3057\u307e\u3059\uff01<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a42914a76bf6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a42914a76bf6\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.influenxio.com\/ja-JP\/kol-koc\/#%EF%BC%9C%E7%9B%AE%E6%AC%A1%EF%BC%9E\" >\uff1c\u76ee\u6b21\uff1e<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.influenxio.com\/ja-JP\/kol-koc\/#1_KOL%E3%81%A8%E3%81%AF\" >1. KOL\u3068\u306f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.influenxio.com\/ja-JP\/kol-koc\/#2_KOC%E3%81%A8%E3%81%AF\" >2. KOC\u3068\u306f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.influenxio.com\/ja-JP\/kol-koc\/#3_%E3%80%8C%E3%82%A4%E3%83%B3%E3%83%95%E3%83%AB%E3%82%A8%E3%83%B3%E3%82%B5%E3%83%BC%E3%80%8D%E3%81%A8%E3%81%A9%E3%81%86%E9%81%95%E3%81%86%EF%BC%9F\" >3. \u300c\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u300d\u3068\u3069\u3046\u9055\u3046\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.influenxio.com\/ja-JP\/kol-koc\/#4_%E5%95%86%E5%93%81%E3%81%AE%E3%83%97%E3%83%AD%E3%83%A2%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E3%81%AB%E3%81%AF%E3%80%81KOC%E3%81%A8KOL%E3%81%AE%E3%81%A9%E3%81%A1%E3%82%89%E3%82%92%E8%B5%B7%E7%94%A8%E3%81%99%E3%81%B9%E3%81%8D%EF%BC%9F\" >4. \u5546\u54c1\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u306f\u3001KOC\u3068KOL\u306e\u3069\u3061\u3089\u3092\u8d77\u7528\u3059\u3079\u304d\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.influenxio.com\/ja-JP\/kol-koc\/#5_%E3%81%BE%E3%81%A8%E3%82%81\" >5. \u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h4 class=\"has-medium-font-size wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EF%BC%9C%E7%9B%AE%E6%AC%A1%EF%BC%9E\"><\/span>\uff1c\u76ee\u6b21\uff1e<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ol class=\"has-background wp-block-list\" style=\"background-color:#f4f6f8\"><li><a href=\"#part1\">KOL\u3068\u306f<\/a><\/li><li><a href=\"#part2\">KOC\u3068\u306f<\/a><\/li><li><a href=\"#part3\">\u300c\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u300d\u3068\u3069\u3046\u9055\u3046\uff1f<\/a><\/li><li><a href=\"#part4\">\u5546\u54c1\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u306f\u3001KOL\u3068KOC\u306e\u3069\u3061\u3089\u3092\u8d77\u7528\u3059\u3079\u304d\uff1f<\/a><\/li><li><a href=\"#part5\">\u307e\u3068\u3081<\/a><\/li><\/ol>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"part1\"><span class=\"ez-toc-section\" id=\"1_KOL%E3%81%A8%E3%81%AF\"><\/span>1. KOL\u3068\u306f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">KOL\u306f\u4e3b\u306b\u4e2d\u83ef\u570f\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u754c\u3067\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u8868\u73fe\u3067\u3059\u3002KOL\u306f\u300cKey Opinion Leader\u300d\u306e\u7565\u3067\u3001\u4e2d\u56fd\u8a9e\u3067\u306f\u300c\u95dc\u9375\u610f\u898b\u9818\u8896\u300d\u3068\u8a00\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">KOL\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u3067\u5f37\u3044\u5f71\u97ff\u529b\u3092\u6301\u3063\u3066\u3044\u308b\u4eba\u7269\u3092\u6307\u3057\u307e\u3059\u304c\u3001\u4e00\u822c\u7684\u306b\u82b8\u80fd\u4eba\u7b49\u306f\u542b\u3081\u305a\u3001\u30b0\u30eb\u30e1\u3084\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306a\u3069\u7279\u5b9a\u306e\u5206\u91ce\u306b\u7279\u5316\u3057\u3001\u5c02\u9580\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u767a\u4fe1\u3059\u308b\u3053\u3068\u3067\u591a\u6570\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u3092\u5f97\u3066\u3044\u308b\u4eba\u3092\u6307\u3059\u3053\u3068\u304c\u591a\u3044\u3088\u3046\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"part2\"><span class=\"ez-toc-section\" id=\"2_KOC%E3%81%A8%E3%81%AF\"><\/span>2. KOC\u3068\u306f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">KOC\u3082KOL\u3068\u540c\u69d8\u3001\u4e3b\u306b\u4e2d\u83ef\u570f\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u754c\u3067\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u8868\u73fe\u3067\u3059\u3002KOC\u306f\u300cKey Opinion Consumer\u300d\u306e\u7565\u3067\u3042\u308a\u3001\u4e2d\u56fd\u8a9e\u3067\u306f\u300c\u95dc\u9375\u610f\u898b\u6d88\u8cbb\u8005\u300d\u3068\u8a00\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u540d\u524d\u304b\u3089\u3082\u8aad\u307f\u53d6\u308c\u308b\u3088\u3046\u306b\u3001\u3088\u308a\u4e00\u822c\u6d88\u8cbb\u8005\u306b\u8fd1\u3044\u5b58\u5728\u3067\u3042\u308a\u3001\u5c02\u9580\u6027\u3084\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u306fKOL\u306b\u52a3\u308b\u3082\u306e\u306e\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u3068\u306e\u95a2\u4fc2\u304c\u3088\u308a\u89aa\u5bc6\u3067\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u306b\u4fe1\u983c\u3055\u308c\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u884c\u52d5\u3078\u306e\u5f71\u97ff\u529b\u304c\u9ad8\u3044\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"part3\"><span class=\"ez-toc-section\" id=\"3_%E3%80%8C%E3%82%A4%E3%83%B3%E3%83%95%E3%83%AB%E3%82%A8%E3%83%B3%E3%82%B5%E3%83%BC%E3%80%8D%E3%81%A8%E3%81%A9%E3%81%86%E9%81%95%E3%81%86%EF%BC%9F\"><\/span>3. \u300c\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u300d\u3068\u3069\u3046\u9055\u3046\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u3044\u3046\u8a00\u8449\u306f\u82f1\u8a9e\u306e\u300cInfluencer\u300d\u304b\u3089\u6765\u3066\u304a\u308a\u3001\u4e2d\u83ef\u570f\u4ee5\u5916\u3067\u4e00\u822c\u7684\u306b\u4f7f\u308f\u308c\u3066\u3044\u308b\u8a00\u8449\u3067\u3059\u3002\u4e16\u306e\u4e2d\u306b\u5f71\u97ff\u529b\u3092\u6301\u3063\u3066\u3044\u308b\u4eba\u5168\u3066\u3092\u6307\u3057\u3001\u82b8\u80fd\u4eba\u304b\u3089\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u304c\u5c11\u306a\u3081\u306e\u3044\u308f\u3086\u308bKOC\u307e\u3067\u5168\u3066\u542b\u307f\u307e\u3059\u3002\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u306e\u591a\u3055\u306b\u3088\u3063\u3066\u3001\u30c8\u30c3\u30d7\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3001\u30df\u30c9\u30eb\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3001\u30de\u30a4\u30af\u30ed\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3001\u30ca\u30ce\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306a\u3069\u3068\u5206\u3051\u3089\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"part4\"><span class=\"ez-toc-section\" id=\"4_%E5%95%86%E5%93%81%E3%81%AE%E3%83%97%E3%83%AD%E3%83%A2%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E3%81%AB%E3%81%AF%E3%80%81KOC%E3%81%A8KOL%E3%81%AE%E3%81%A9%E3%81%A1%E3%82%89%E3%82%92%E8%B5%B7%E7%94%A8%E3%81%99%E3%81%B9%E3%81%8D%EF%BC%9F\"><\/span>4. \u5546\u54c1\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u306f\u3001KOC\u3068KOL\u306e\u3069\u3061\u3089\u3092\u8d77\u7528\u3059\u3079\u304d\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">KOL\u3068KOC\u306e\u3069\u3061\u3089\u304b\u304c\u7d76\u5bfe\u306b\u826f\u3044\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u76ee\u7684\u3084\u3001\u5546\u54c1\u81ea\u4f53\u306e\u77e5\u540d\u5ea6\u3001\u5e83\u544a\u4e88\u7b97\u7b49\u306b\u3088\u3063\u3066\u3001\u3069\u3061\u3089\u3092\u4f55\u4eba\u7a0b\u5ea6\u8d77\u7528\u3059\u3079\u304d\u306a\u306e\u304b\u304c\u5909\u308f\u3063\u3066\u304f\u308b\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u4e00\u822c\u7684\u306b\u3001KOC\uff08\u307e\u305f\u306f\u30de\u30a4\u30af\u30ed\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\uff09\u306f\u6295\u7a3f\u3092\u4f9d\u983c\u3059\u308b\u30b3\u30b9\u30c8\u304c\u5b89\u304f\u6e08\u3080\u4e0a\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3082KOL\u3088\u308a\u9ad8\u3044\u305f\u3081\u3001\u52b9\u7387\u826f\u304f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u304c\u3067\u304d\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002KOC\u3092\u5b9a\u671f\u7684\u306b\u3001\u591a\u6570\u8d77\u7528\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30cd\u30c3\u30c8\u4e0a\u306b\u5e38\u306b\u53e3\u30b3\u30df\u304c\u6ca2\u5c71\u5b58\u5728\u3059\u308b\u72b6\u614b\u3092\u4fdd\u3064\u3053\u3068\u3067\u3001\u8ca9\u58f2\u6570\u306e\u5897\u52a0\u306b\u3082\u3064\u306a\u304c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u3057\u304b\u3057\u3001\u5546\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u81ea\u4f53\u306e\u77e5\u540d\u5ea6\u304c\u307e\u3060\u307b\u3068\u3093\u3069\u306a\u3044\u3088\u3046\u306a\u6bb5\u968e\u306e\u5834\u5408\u3001\u77ed\u671f\u9593\u3067\u77e5\u540d\u5ea6\u3092\u5411\u4e0a\u3059\u308b\u306b\u306f\u3001\u5f71\u97ff\u529b\u306e\u5e83\u3044KOL\uff12\uff5e\uff13\u4eba\u307b\u3069\u306b\u307e\u305a\u4f9d\u983c\u3059\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u6700\u521d\u306b\u6709\u540d\u306aKOL\u3092\u8d77\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5f8c\u306b\u4f9d\u983c\u3092\u5f15\u304d\u53d7\u3051\u3066\u304f\u308c\u308bKOC\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u5bb9\u6613\u306b\u306a\u308b\u3068\u3044\u3046\u52b9\u679c\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size 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