{"id":544,"date":"2021-02-03T14:06:35","date_gmt":"2021-02-03T14:06:35","guid":{"rendered":"https:\/\/blog.influenxio.com\/ja-JP\/?p=544"},"modified":"2021-02-11T12:40:02","modified_gmt":"2021-02-11T12:40:02","slug":"engagement-rate","status":"publish","type":"post","link":"https:\/\/blog.influenxio.com\/ja-JP\/engagement-rate\/","title":{"rendered":"\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3068\u306f\uff1f\u8a08\u7b97\u65b9\u6cd5\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306e\u5e73\u5747\u3092\u6559\u3048\u307e\u3059"},"content":{"rendered":"\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001SNS\u3092\u4f7f\u3046\u4eba\u306f\u5fc5\u305a\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u300d\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u306b\u304a\u3051\u308b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306e\u610f\u7fa9\u3068\u8a08\u7b97\u65b9\u6cd5\u3001\u3055\u3089\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306e\u5e73\u5747\u3082\u304a\u6559\u3048\u3057\u307e\u3059\uff01<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a429d8868b33\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a429d8868b33\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.influenxio.com\/ja-JP\/engagement-rate\/#%EF%BC%9C%E7%9B%AE%E6%AC%A1%EF%BC%9E\" >\uff1c\u76ee\u6b21\uff1e<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.influenxio.com\/ja-JP\/engagement-rate\/#1_%E3%82%A8%E3%83%B3%E3%82%B2%E3%83%BC%E3%82%B8%E3%83%A1%E3%83%B3%E3%83%88%E7%8E%87%E3%81%A3%E3%81%A6%E4%BD%95%EF%BC%9F%E3%81%AA%E3%81%9C%E5%A4%A7%E5%88%87%E3%81%AA%E3%81%AE%EF%BC%9F\" >1. \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3063\u3066\u4f55\uff1f\u306a\u305c\u5927\u5207\u306a\u306e\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.influenxio.com\/ja-JP\/engagement-rate\/#2_%E3%80%8C%E3%82%A2%E3%82%AF%E3%82%B7%E3%83%A7%E3%83%B3%E3%81%AE%E6%95%B0%E3%80%8D%E3%81%AE%E7%A2%BA%E8%AA%8D%E6%96%B9%E6%B3%95\" >2. \u300c\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u6570\u300d\u306e\u78ba\u8a8d\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.influenxio.com\/ja-JP\/engagement-rate\/#3_%E3%82%A8%E3%83%B3%E3%82%B2%E3%83%BC%E3%82%B8%E3%83%A1%E3%83%B3%E3%83%88%E7%8E%87%E3%81%AE%E8%A8%88%E7%AE%97%E5%85%AC%E5%BC%8F\" >3. \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306e\u8a08\u7b97\u516c\u5f0f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.influenxio.com\/ja-JP\/engagement-rate\/#4_%E3%82%A8%E3%83%B3%E3%82%B2%E3%83%BC%E3%82%B8%E3%83%A1%E3%83%B3%E3%83%88%E7%8E%87%E3%81%AE%E5%B9%B3%E5%9D%87%E3%81%A3%E3%81%A6%E3%81%A9%E3%82%8C%E3%81%8F%E3%82%89%E3%81%84%EF%BC%9F\" >4. \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306e\u5e73\u5747\u3063\u3066\u3069\u308c\u304f\u3089\u3044\uff1f<\/a><\/li><\/ul><\/nav><\/div>\n<h4 class=\"has-medium-font-size wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EF%BC%9C%E7%9B%AE%E6%AC%A1%EF%BC%9E\"><\/span>\uff1c\u76ee\u6b21\uff1e<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ol class=\"has-background wp-block-list\" style=\"background-color:#f4f6f8\"><li><a href=\"#part1\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3063\u3066\u4f55\uff1f\u306a\u305c\u5927\u5207\u306a\u306e\uff1f<\/a><\/li><li><a href=\"#part2\">\u300c\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u6570\u300d\u306e\u78ba\u8a8d\u65b9\u6cd5<\/a><\/li><li><a href=\"#part3\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306e\u8a08\u7b97\u516c\u5f0f<\/a><\/li><li><a href=\"#part4\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306e\u5e73\u5747\u3063\u3066\u3069\u308c\u304f\u3089\u3044\uff1f<\/a><\/li><\/ol>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"part1\"><span class=\"ez-toc-section\" id=\"1_%E3%82%A8%E3%83%B3%E3%82%B2%E3%83%BC%E3%82%B8%E3%83%A1%E3%83%B3%E3%83%88%E7%8E%87%E3%81%A3%E3%81%A6%E4%BD%95%EF%BC%9F%E3%81%AA%E3%81%9C%E5%A4%A7%E5%88%87%E3%81%AA%E3%81%AE%EF%BC%9F\"><\/span>1. \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3063\u3066\u4f55\uff1f\u306a\u305c\u5927\u5207\u306a\u306e\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30fbSNS\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3068\u306f\u3001\u7c21\u5358\u306b\u8a00\u3046\u3068\u3001<strong>\u30d5\u30a9\u30ed\u30ef\u30fc\u304c\u6295\u7a3f\u306b\u5bfe\u3057\u3066\u53d6\u3063\u305f\u30a2\u30af\u30b7\u30e7\u30f3\uff08\u3044\u3044\u306d\u30fb\u30b3\u30e1\u30f3\u30c8\u30fb\u4fdd\u5b58\u30fb\u8ee2\u9001\uff09\u306e\u591a\u3055\u3092\u6e2c\u308b\u6307\u6a19<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u304c\u9ad8\u3044\u307b\u3069\u3001\u305d\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u3078\u306e\u5b9f\u8cea\u7684\u306a\u5f71\u97ff\u529b\u304c\u9ad8\u3044\u3068\u3044\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u8cb7\u3044\uff08\u304a\u91d1\u3092\u6255\u3063\u3066\u507d\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u3092\u8cb7\u3044\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u304c\u591a\u3044\u3088\u3046\u306b\u898b\u305b\u304b\u3051\u308b\u3053\u3068\uff09\u3092\u3057\u3066\u3044\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306f\u4f4e\u304f\u306a\u308b\u3053\u3068\u304c\u591a\u3044\u306e\u3067\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u8cb7\u3044\u3092\u3057\u3066\u3044\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u898b\u5206\u3051\u308b\u624b\u6bb5\u306e\u4e00\u3064\u3068\u3057\u3066\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"part2\"><span class=\"ez-toc-section\" id=\"2_%E3%80%8C%E3%82%A2%E3%82%AF%E3%82%B7%E3%83%A7%E3%83%B3%E3%81%AE%E6%95%B0%E3%80%8D%E3%81%AE%E7%A2%BA%E8%AA%8D%E6%96%B9%E6%B3%95\"><\/span>2. \u300c\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u6570\u300d\u306e\u78ba\u8a8d\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u3067\u306f\u3001\u5404\u6295\u7a3f\u306b\u5bfe\u3057\u3066\u53d6\u3089\u308c\u305f\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u6570\u306f\u300c\u30a4\u30f3\u30b5\u30a4\u30c8\u300d\u3067\u78ba\u8a8d\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.influenxio.com\/ja-JP\/wp-content\/uploads\/2021\/02\/Instagram-Insight%E7%94%BB%E9%9D%A2.jpg?resize=461%2C768&#038;ssl=1\" alt=\"\" class=\"wp-image-549\" width=\"461\" height=\"768\" srcset=\"https:\/\/i0.wp.com\/blog.influenxio.com\/ja-JP\/wp-content\/uploads\/2021\/02\/Instagram-Insight%E7%94%BB%E9%9D%A2.jpg?resize=614%2C1024&amp;ssl=1 614w, https:\/\/i0.wp.com\/blog.influenxio.com\/ja-JP\/wp-content\/uploads\/2021\/02\/Instagram-Insight%E7%94%BB%E9%9D%A2.jpg?resize=180%2C300&amp;ssl=1 180w, https:\/\/i0.wp.com\/blog.influenxio.com\/ja-JP\/wp-content\/uploads\/2021\/02\/Instagram-Insight%E7%94%BB%E9%9D%A2.jpg?w=747&amp;ssl=1 747w\" sizes=\"(max-width: 461px) 100vw, 461px\" \/><figcaption>Instagram\u30a2\u30d7\u30ea\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u753b\u9762<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5229\u7528\u3059\u308b\u306b\u306f\u3001\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u306e\u8a2d\u5b9a\u3092\u500b\u4eba\u304b\u3089\u30d3\u30b8\u30cd\u30b9\u3078\u5207\u308a\u66ff\u3048\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002\uff08\u5207\u308a\u66ff\u3048\u306f\u7121\u6599\u3067\u3059\u3002\uff09<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"part3\"><span class=\"ez-toc-section\" id=\"3_%E3%82%A8%E3%83%B3%E3%82%B2%E3%83%BC%E3%82%B8%E3%83%A1%E3%83%B3%E3%83%88%E7%8E%87%E3%81%AE%E8%A8%88%E7%AE%97%E5%85%AC%E5%BC%8F\"><\/span>3. \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306e\u8a08\u7b97\u516c\u5f0f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306e\u8a08\u7b97\u516c\u5f0f\u306f\u4e0b\u8a18\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#f75840;font-size:25px\">\u30a2\u30af\u30b7\u30e7\u30f3\u6570\u5408\u8a08 \u00f7 \u30d5\u30a9\u30ed\u30ef\u30fc\u6570<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u6570\u5408\u8a08\u306f\u3010\u3044\u3044\u306d\u30fb\u30b3\u30e1\u30f3\u30c8\u30fb\u4fdd\u5b58\u30fb\u8ee2\u9001\u3011\u306e\u5408\u8a08\u6570\u3067\u3059\u304c\u3001\u7279\u306b\u91cd\u8981\u306a\u3010\u3044\u3044\u306d\u30fb\u30b3\u30e1\u30f3\u30c8\u3011\u306e\u5408\u8a08\u6570\u3068\u3057\u3066\u7c21\u5358\u306b\u8a08\u7b97\u3057\u3066\u3082OK\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u307e\u305f\u3001\u5404\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30fbSNS\u306b\u3088\u3063\u3066\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306e\u8a08\u7b97\u65b9\u6cd5\u306f\u5fae\u5999\u306b\u7570\u306a\u308b\u3053\u3068\u3082\u3042\u308a\u3001\u4f8b\u3048\u3070Twitter\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3067\u306f\u3001\u30a2\u30af\u30b7\u30e7\u30f3\u6570\u306e\u5408\u8a08\u3092\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3067\u5272\u3063\u305f\u5024\u304c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3060\u3068\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">\u306a\u304a\u3001\u4e00\u3064\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u5168\u3066\u306e\u6295\u7a3f\u306b\u3064\u3044\u3066\u30c7\u30fc\u30bf\u3092\u78ba\u8a8d\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3092\u8a08\u7b97\u3059\u308b\u306e\u306f\u9762\u5012\u304f\u3055\u3044\u3001\u3068\u3044\u3046\u65b9\u306b\u304a\u3059\u3059\u3081\u306a\u306e\u304c\u3001<a href=\"https:\/\/www.influenxio.com\/ja-JP\">Influenxio<\/a>\u306a\u3069\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u691c\u7d22\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3002<a href=\"https:\/\/www.influenxio.com\/ja-JP\">Influenxio<\/a>\u3067\u306f\u3001\u7121\u6599\u4f1a\u54e1\u767b\u9332\u3067\u3001\u5168\u3066\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u95b2\u89a7\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"part4\"><span class=\"ez-toc-section\" id=\"4_%E3%82%A8%E3%83%B3%E3%82%B2%E3%83%BC%E3%82%B8%E3%83%A1%E3%83%B3%E3%83%88%E7%8E%87%E3%81%AE%E5%B9%B3%E5%9D%87%E3%81%A3%E3%81%A6%E3%81%A9%E3%82%8C%E3%81%8F%E3%82%89%E3%81%84%EF%BC%9F\"><\/span>4. \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306e\u5e73\u5747\u3063\u3066\u3069\u308c\u304f\u3089\u3044\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Influencer Marketing 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