{"id":622,"date":"2021-02-10T09:59:44","date_gmt":"2021-02-10T09:59:44","guid":{"rendered":"https:\/\/blog.influenxio.com\/ja-JP\/?p=622"},"modified":"2021-02-17T03:26:17","modified_gmt":"2021-02-17T03:26:17","slug":"instagram-engagement-rate-of-each-industry","status":"publish","type":"post","link":"https:\/\/blog.influenxio.com\/ja-JP\/instagram-engagement-rate-of-each-industry\/","title":{"rendered":"\u4f01\u696dSNS\u904b\u7528\u8005\u5fc5\u898b\uff01\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u306e\u696d\u754c\u5225\u5e73\u5747\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387"},"content":{"rendered":"\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u6295\u7a3f\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306f\u3001\u696d\u754c\u3054\u3068\u306b\u5927\u304d\u304f\u7570\u306a\u308b\u3053\u3068\u3001\u3054\u5b58\u77e5\u3067\u3057\u3087\u3046\u304b\uff1f\u3053\u306e\u6295\u7a3f\u3067\u306f\u3001\u4f01\u696d\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u5e73\u5747\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3092\u696d\u754c\u5225\u306b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u81ea\u793e\u30a2\u30ab\u30a6\u30f3\u30c8\u904b\u7528\u306b\u305c\u3072\u304a\u5f79\u7acb\u3066\u304f\u3060\u3055\u3044\uff01<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a037182f3603\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a037182f3603\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.influenxio.com\/ja-JP\/instagram-engagement-rate-of-each-industry\/#%EF%BC%9C%E7%9B%AE%E6%AC%A1%EF%BC%9E\" >\uff1c\u76ee\u6b21\uff1e<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.influenxio.com\/ja-JP\/instagram-engagement-rate-of-each-industry\/#1_%E3%81%9D%E3%82%82%E3%81%9D%E3%82%82%E3%80%81%E3%82%A8%E3%83%B3%E3%82%B2%E3%83%BC%E3%82%B8%E3%83%A1%E3%83%B3%E3%83%88%E7%8E%87%E3%81%A8%E3%81%AF%EF%BC%9F\" >1. \u305d\u3082\u305d\u3082\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3068\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.influenxio.com\/ja-JP\/instagram-engagement-rate-of-each-industry\/#2_%E4%BC%81%E6%A5%AD%E3%82%A2%E3%82%AB%E3%82%A6%E3%83%B3%E3%83%88%E3%81%AE%E6%A5%AD%E7%95%8C%E5%88%A5%E3%82%A8%E3%83%B3%E3%82%B2%E3%83%BC%E3%82%B8%E3%83%A1%E3%83%B3%E3%83%88%E7%8E%87\" >2. \u4f01\u696d\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u696d\u754c\u5225\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.influenxio.com\/ja-JP\/instagram-engagement-rate-of-each-industry\/#3_%E3%81%BE%E3%81%A8%E3%82%81\" >3. \u307e\u3068\u3081<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.influenxio.com\/ja-JP\/instagram-engagement-rate-of-each-industry\/#4_%E3%80%90%E3%81%8A%E3%81%BE%E3%81%91%E3%80%91%E3%82%A8%E3%83%B3%E3%82%B2%E3%83%BC%E3%82%B8%E3%83%A1%E3%83%B3%E3%83%88%E7%8E%87%E3%81%AE%E8%89%AF%E3%81%97%E6%82%AA%E3%81%97%E3%82%92%E5%88%A4%E6%96%AD%E3%81%99%E3%82%8B%E3%82%82%E3%81%86%E4%B8%80%E3%81%A4%E3%81%AE%E6%8C%87%E6%A8%99\" >4. \u3010\u304a\u307e\u3051\u3011\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306e\u826f\u3057\u60aa\u3057\u3092\u5224\u65ad\u3059\u308b\u3082\u3046\u4e00\u3064\u306e\u6307\u6a19<\/a><\/li><\/ul><\/nav><\/div>\n<h4 class=\"has-medium-font-size wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EF%BC%9C%E7%9B%AE%E6%AC%A1%EF%BC%9E\"><\/span>\uff1c\u76ee\u6b21\uff1e<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ol class=\"has-background wp-block-list\" style=\"background-color:#f4f6f8\"><li><a href=\"#part1\">\u305d\u3082\u305d\u3082\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3068\u306f\uff1f<\/a><\/li><li><a href=\"#part2\">\u4f01\u696d\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u696d\u754c\u5225\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387<\/a><\/li><li><a href=\"#part3\">\u307e\u3068\u3081<\/a><\/li><li><a href=\"#part4\">\u3010\u304a\u307e\u3051\u3011\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306e\u826f\u3057\u60aa\u3057\u3092\u5224\u65ad\u3059\u308b\u3082\u3046\u4e00\u3064\u306e\u6307\u6a19<\/a><\/li><\/ol>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"part1\"><span class=\"ez-toc-section\" id=\"1_%E3%81%9D%E3%82%82%E3%81%9D%E3%82%82%E3%80%81%E3%82%A8%E3%83%B3%E3%82%B2%E3%83%BC%E3%82%B8%E3%83%A1%E3%83%B3%E3%83%88%E7%8E%87%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>1. \u305d\u3082\u305d\u3082\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30fbSNS\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3068\u306f\u3001\u7c21\u5358\u306b\u8a00\u3046\u3068\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u304c\u6295\u7a3f\u306b\u5bfe\u3057\u3066\u53d6\u3063\u305f\u30a2\u30af\u30b7\u30e7\u30f3\uff08\u3044\u3044\u306d\u30fb\u30b3\u30e1\u30f3\u30c8\u30fb\u4fdd\u5b58\u30fb\u8ee2\u9001\uff09\u306e\u591a\u3055\u3092\u6e2c\u308b\u6307\u6a19\u3067\u3059\u3002\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u304c\u9ad8\u3044\u307b\u3069\u3001\u305d\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u3078\u306e\u5b9f\u8cea\u7684\u306a\u5f71\u97ff\u529b\u304c\u9ad8\u3044\u3068\u3044\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0\u306b\u304a\u3044\u3066\u306f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306f\u4e0b\u8a18\u306e\u3088\u3046\u306b\u8a08\u7b97\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u300c\u30a2\u30af\u30b7\u30e7\u30f3\u6570\u5408\u8a08 \u00f7 \u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u300d<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"part2\"><span class=\"ez-toc-section\" id=\"2_%E4%BC%81%E6%A5%AD%E3%82%A2%E3%82%AB%E3%82%A6%E3%83%B3%E3%83%88%E3%81%AE%E6%A5%AD%E7%95%8C%E5%88%A5%E3%82%A8%E3%83%B3%E3%82%B2%E3%83%BC%E3%82%B8%E3%83%A1%E3%83%B3%E3%83%88%E7%8E%87\"><\/span>2. \u4f01\u696d\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u696d\u754c\u5225\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">\u6d77\u5916\u3067\u306e\u8abf\u67fb\u3067\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u4f01\u696d\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u696d\u754c\u5225\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306f\u4e0b\u8a18\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/i0.wp.com\/blog.influenxio.com\/ja-JP\/wp-content\/uploads\/2021\/02\/IG-engagement-rate-by-industry-2020-benchmark-study-014-700w.png?resize=1024%2C680&#038;ssl=1\" alt=\"\" class=\"wp-image-629\" srcset=\"https:\/\/i0.wp.com\/blog.influenxio.com\/ja-JP\/wp-content\/uploads\/2021\/02\/IG-engagement-rate-by-industry-2020-benchmark-study-014-700w.png?resize=1024%2C680&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.influenxio.com\/ja-JP\/wp-content\/uploads\/2021\/02\/IG-engagement-rate-by-industry-2020-benchmark-study-014-700w.png?resize=300%2C199&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.influenxio.com\/ja-JP\/wp-content\/uploads\/2021\/02\/IG-engagement-rate-by-industry-2020-benchmark-study-014-700w.png?resize=768%2C510&amp;ssl=1 768w, https:\/\/i0.wp.com\/blog.influenxio.com\/ja-JP\/wp-content\/uploads\/2021\/02\/IG-engagement-rate-by-industry-2020-benchmark-study-014-700w.png?w=1400&amp;ssl=1 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><a href=\"https:\/\/www.rivaliq.com\/blog\/social-media-industry-benchmark-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">2020 Social Media Industry Benchmark Report<\/a> by Rival IQ<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"has-medium-font-size\">\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3 0.68%\u3001\u98df\u54c1\u30fb\u98f2\u98df\u696d 1.18%\u3001\u7f8e\u5bb9\u30fb\u5065\u5eb7 0.68%\u3001\u6559\u80b2 3.57%\u3001\u89b3\u5149 1.03%\u3001\u5c0f\u58f2 0.67%\u3001\u30b9\u30dd\u30fc\u30c4\u30c1\u30fc\u30e0 2.33%\u306a\u3069\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"part3\"><span class=\"ez-toc-section\" id=\"3_%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>3. \u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">\u696d\u754c\u306b\u3088\u3063\u3066\u3001\u6295\u7a3f\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u304c\u5927\u304d\u304f\u7570\u306a\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u81ea\u793e\u306e\u6295\u7a3f\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306f\u696d\u754c\u5e73\u5747\u3068\u6bd4\u3079\u3066\u3069\u3046\u306a\u306e\u304b\u3001\u305c\u3072\u30c1\u30a7\u30c3\u30af\u3057\u3066\u307f\u3066\u4e0b\u3055\u3044\u306d\u3002<\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"part4\"><span class=\"ez-toc-section\" id=\"4_%E3%80%90%E3%81%8A%E3%81%BE%E3%81%91%E3%80%91%E3%82%A8%E3%83%B3%E3%82%B2%E3%83%BC%E3%82%B8%E3%83%A1%E3%83%B3%E3%83%88%E7%8E%87%E3%81%AE%E8%89%AF%E3%81%97%E6%82%AA%E3%81%97%E3%82%92%E5%88%A4%E6%96%AD%E3%81%99%E3%82%8B%E3%82%82%E3%81%86%E4%B8%80%E3%81%A4%E3%81%AE%E6%8C%87%E6%A8%99\"><\/span>4. \u3010\u304a\u307e\u3051\u3011\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306e\u826f\u3057\u60aa\u3057\u3092\u5224\u65ad\u3059\u308b\u3082\u3046\u4e00\u3064\u306e\u6307\u6a19<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">\u3053\u306e\u6295\u7a3f\u306e\u30c6\u30fc\u30de\u304b\u3089\u306f\u8131\u7dda\u3057\u3066\u3057\u307e\u3046\u306e\u3067\u3059\u304c\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306e\u826f\u3057\u60aa\u3057\u3092\u898b\u308b\u969b\u306b\u3001\u3082\u3046\u4e00\u3064\u8003\u616e\u3059\u3079\u304d\u70b9\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u306f\u3001<strong>\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u306e\u5927\u5c0f<\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u4e00\u822c\u306b\u3001\u3069\u306eSNS\u3067\u3082\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u304c\u591a\u304f\u306a\u308b\u306b\u3064\u308c\u3066\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u304c\u4e0b\u304c\u308b\u3053\u3068\u304c\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002Influencer Marketing Hub\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u5404\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30fbSNS\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306e\u5e73\u5747\u306f\u4e0b\u8a18\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"732\" src=\"https:\/\/i0.wp.com\/blog.influenxio.com\/ja-JP\/wp-content\/uploads\/2021\/02\/Average-Engagement-Rate.png?resize=1024%2C732&#038;ssl=1\" alt=\"\" class=\"wp-image-554\" srcset=\"https:\/\/i0.wp.com\/blog.influenxio.com\/ja-JP\/wp-content\/uploads\/2021\/02\/Average-Engagement-Rate.png?resize=1024%2C732&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.influenxio.com\/ja-JP\/wp-content\/uploads\/2021\/02\/Average-Engagement-Rate.png?resize=300%2C215&amp;ssl=1 300w, https:\/\/i0.wp.com\/blog.influenxio.com\/ja-JP\/wp-content\/uploads\/2021\/02\/Average-Engagement-Rate.png?resize=768%2C549&amp;ssl=1 768w, 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